TOAST IT THE WAY YOU LIKE IT!

Although bread is eaten universally, not everyone likes to have their bread toasted at the same level. Some like it lightly toasted while others like it to be dark.

However, most toasters only have two settings - burnt and not burnt. You can do your own trial and error to get the perfect toast but it is never consistent.

The R180 toaster from Revolution in USA doesn’t have that problem. They turned an insight into an opportunity and it lets you toast your toast exactly how you want it.

To let people know about this toaster, they launched a print ad where they showed all the possible shades of toast that you can achieve and they smartly used a colour swatch card to drive the point by converting it into a toast swatch card.

Innovation in product, creativity in communication - a perfect combination.

THE ECONOMIST

Advertising of The Economist magazine is known for its intellect, wit and use of less words.

They want to reflect in their #advertising the same level of intelligence that they expect from their readers. 

Here is yet another example of their style of communication.

CELEBRATING 200 YEARS

Collins Stationery, a Scottish brand of stationery just achieved the milestone of celebrating 200 years of being in existence. 

To commemorate this occasion, the company came out with a commercial, walking people through its origins, its history and key achievements. It is a beautiful film, created through hand animation, using only #paper as a medium to tell the entire story. 

The work was done by the #advertising agency Superunion, Singapore, and it just goes to show the power of simplicity and powerful #storytelling.

                                      #communications #history #creativity #simplicity #brand

DON'T STORIES AND DRIVE!

We have always heard the message 'Don't Drink and Drive'. But today, the number of people texting and driving is far more, and it is as dangerous as drunk driving.

#Mitsubishi understood this danger, built on the consumer insight and rolled out a series of print ads in Chile recently. All the ads use the #WhatsApp and other social media and messenger #emoticons brilliantly asking people 'Don't Stories and Drive' because a quick reaction can change your story, for good or worse. 

What makes it even more special is that the company is not showing its product or trying to promote one of its models. There is just a subtle logo on the left hand corner because the objective of this ad is to educate, inform and warn the consumer. 

I really liked this set of ads. How about you? 

                                   #advertising #insight #automotive #print #communication

WHEN YOU ARE BORN TO DO IT, JUST DO IT!

What powerful lines to end an ad like this! 

Of course, it has to be #Nike, but here are the details that make it more important: This ad from South Africa features athtlete Caster Semenya, who is a 2016 Olympic gold medallist at the 800m events. In 2009, when she won the World Championships, questions were raised about her sex, resulting in her having to stay out of competition for eight months till everything got cleared. It was not easy after that as there were more controversies hampering her training quite regularly. But, she did not give up and she came back with a bang! On 16 April, 2016 Semenya became the first person to win all three of the 400 m, 800 m, and 1500 m titles at the South African National Championships, setting world leading marks. On 20 August, 2016, she won the gold medal in the women's 800 metres at the Rio Olympics with a time of 1:55.28.

This ad won a #CannesLions Bronze this year for the agency Wieden Kennedy Amsterdam and there is no surprise why.

BMW PAYS TRIBUTE TO CEO OF MERCEDES BENZ!

Mercedes CEO Dieter Zetsche retired two days back on 22nd May. 

To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect. 

A big salute to BMW for pulling this one off. Very well played.