BRANDS OF THE AUTOMOTIVE WORLD

If you have ever wondered which car brand comes from which company, then the infographic below can act as a ready reckoner. 

However, do remember that this is the reality today. It may not have been the case in the past and it may not necessarily remain true in the future. 

Let me explain by taking the example of Jaguar brand:

• Jaguar started as a brand in 1922 under the ownership of S. S. Cars Limited made in association with Standard Motor Co.
• The company became Jaguar cars in 1945. 
• In 1966, it merged with another company and became renamed as British Motor Holdings (BMH). 
• Two years later, another merger led Jaguar to become a part of British Leyland. 
• In the year 1990, Ford acquired the Jaguar brand and retained it till 2008 
• In 2008, Tata Motors bought Jaguar and Land Rover from Ford. 

So it doesn't take long for brands to change hands and then sit under a different roof.

BMW PAYS TRIBUTE TO CEO OF MERCEDES BENZ!

Mercedes CEO Dieter Zetsche retired two days back on 22nd May. 

To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect. 

A big salute to BMW for pulling this one off. Very well played.