RAZR HAS ARRIVED!

Once upon a time, there were flip phones in the world. Until, some companies decided to change the game and flip phones became a part of folklore. 

But then, how can you keep the forefather of flip phone, #Motorola away from it? They were the pioneers in the flip phone era, launching their first flip phone model StarTAC way back in 1996. 

Now, more than two decades later, Motorola launches its new model of Motorola Razr that is sleek, modern and stylish. It comes with all the features that you expect in a smart phone and yet retains some of the heritage from the earlier versions of the Razr. 

A launch like this deserves an edgy commercial as well. Motorola does complete justice with their new ad film, which has great visuals accompanied with a strong music track. 

Enjoy this one and swoon over the new Razr.

MINIATURE SCIENCE

When you want to explain big issues, you should not make the topic complex. Instead you should simplify it so that everyone can understand it.

This is exactly what ExxonMobil did with a series of films under their campaign on 'Miniature Science', where they explained in a very simple way, extremely complex topics like:

• Growing algae for Biofuels
• Using landfill gas for Energy 
• Power Plant Conversion
• Algae-fueled Engines

BBDO Worldwide worked on the campaign in USA and came up with a series of four films. Each one is easy enough for a school science student to understand. The treatment and the music of all four films have been kept consistent to build a strong connection to the brand and the campaign. This is such a great example of how communication should be done!

I am sharing one of the films 'Growing algae for biofuels' here:

However, if you want to see the other films, then the links are:

-> Using landfill gas for Energy

https://www.youtube.com/watch?v=C4gZo7Ys8MY&t=1s

->Power Plant Conversion

https://www.youtube.com/watch?v=0ytOnwTqwF0

->Algae-fueled Engines

https://www.youtube.com/watch?v=kJtAG4uTWfE&t=2s

LET THE SONG PLAY!

Have you ever been in a situation where your favourite song starts playing on the car stereo just when you have reached your destination?

I am sure many people have experienced that moment. 

#Spotify USA took this consumer insight and came up with a nice and sweet ad film that shows people from different walks of life, who decide to spend a few minutes longer in their car to enjoy the complete song.

The acting is authentic, the song chosen is apt and the message is perfect! 

Enjoy this film this weekend.hashtag

CELEBRATING 200 YEARS

Collins Stationery, a Scottish brand of stationery just achieved the milestone of celebrating 200 years of being in existence. 

To commemorate this occasion, the company came out with a commercial, walking people through its origins, its history and key achievements. It is a beautiful film, created through hand animation, using only #paper as a medium to tell the entire story. 

The work was done by the #advertising agency Superunion, Singapore, and it just goes to show the power of simplicity and powerful #storytelling.

                                      #communications #history #creativity #simplicity #brand

BMW PAYS TRIBUTE TO CEO OF MERCEDES BENZ!

Mercedes CEO Dieter Zetsche retired two days back on 22nd May. 

To mark the occasion, #BMW came out with a brilliant piece of advertising that begins with the lines 'The Last Day' and it features a lookalike of Dieter Zetsche - along with his trademark moustache. The ad seems quite emotional, showing Zetsche bidding farewell to his employees and heading home, and then comes the surprise at the end, where BMW displays great wit, sass, humour and of course respect. In a time, where name calling has become the norm, especially in the political spectrum, it is great to see businesses and companies displaying so much #class, #dignity and #respect. 

A big salute to BMW for pulling this one off. Very well played.