Showing posts with label marcom. Show all posts
Showing posts with label marcom. Show all posts

Friday, June 12, 2020

CRISIS COMMUNICATION : DO'S AND DON'TS

They say that a crisis is the perfect ground for new leaders to emerge and existing leaders to show how strong or weak their leadership is.

The basic expectation that everyone has from a leader is the right kind of #Communication - internal as well as external.

Over the past few weeks, we have seen some of the companies and their #leadership teams managing the situation quite well whereas there have been companies that have bungled this up completely.

Although, more and more countries are starting to reduce the lockdown measures, the problem is not completely over, and hence the expectations from leaders to communicate during this crisis, will continue to remain high.

Here is a set of Do's and Don'ts that can be very helpful in building the right kind of executive narrative.


Saturday, August 31, 2019

LET THE SONG PLAY!

Have you ever been in a situation where your favourite song starts playing on the car stereo just when you have reached your destination?

I am sure many people have experienced that moment. 

#Spotify USA took this consumer insight and came up with a nice and sweet ad film that shows people from different walks of life, who decide to spend a few minutes longer in their car to enjoy the complete song.

The acting is authentic, the song chosen is apt and the message is perfect! 

Enjoy this film this weekend.hashtag