CRISIS COMMUNICATION : DO'S AND DON'TS

They say that a crisis is the perfect ground for new leaders to emerge and existing leaders to show how strong or weak their leadership is.

The basic expectation that everyone has from a leader is the right kind of #Communication - internal as well as external.

Over the past few weeks, we have seen some of the companies and their #leadership teams managing the situation quite well whereas there have been companies that have bungled this up completely.

Although, more and more countries are starting to reduce the lockdown measures, the problem is not completely over, and hence the expectations from leaders to communicate during this crisis, will continue to remain high.

Here is a set of Do's and Don'ts that can be very helpful in building the right kind of executive narrative.