#Unboxing is a phenomenon that gained momentum with the proliferation of gadgets and digital products. So much so, that the unboxing videos on #YouTube gets thousands of views.
Now if you are a smart #brand, you will pick up a trend of one category and apply it nicely to your category. This is what #Adidas does with their ZX 2K BOOST footwear, which are supposed to be quite advanced footwear in terms of design and technology.
So, these shoes also come packed in this specially designed box, which has been called 'Premium Artifact' by the design agency.
This custom engineered box offers a truly unique unveiling and comes adorned in its own retro, space-tech reusable carrying case. All the material is 100% #recyclable.
I find the #packaging quite cool and goes well with the brand personality.
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