For the last few years, the carbonated beverages segment has been bearing the brunt of being seen as unhealthy and too sweet. Moreover, the battle of market share has largely been limited to two giants - Coca Cola and Pepsico.
Amidst the #Coronavirus pandemic, when companies think twice before launching a product, a New York based start-up company, United Sodas of America has launched a range of sodas that are extremely low on sugar and contain only 30 calories.
There is a total of 12 distinct flavors, ranging from Young Mango, Extra Peach, Pear Elderflower, Strawberry Basil, Orange Nectarine,Toasted Coconut, Sour Blueberry, Blackberry Jam, White Grape, Lemon Verbena, Gingery Ale and Cherry Pop.
I really like their #packaging. It has some nice, summery colours, simple fonts and minimalist #design.
Their website https://unitedsodas.com/ has also been designed with minimalism in mind. It is easy to navigate and right on the top of the home page, there is the option to shop for all the flavours, limited only to America.
I just wonder... if they become big and decide to expand beyond USA, would they still retain this name for their products?
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