SAMSUNG MICROCODES

In the current world of noise and clutter, it's always a challenge for #brands to get the attention of their target audience.

Every marketer keeps thinking of new ways of reaching their consumer through their advertising and #communication. Now what if you start incentivising people to watch your ads across the different platforms? That is exactly the idea behind #Samsung Microcodes.

This is an initiative in Australia where, Samsung Australia has hidden codes in their ads around the country to celebrate the launch of the Galaxy S20. These codes are extremely tiny and could be hidden in their TV ads, posters, online ads, mobile ads or any other #advertisement that they roll out. The first one to find a winning code gets a free Samsung Galaxy S20 Ultra 5G!

Such a creative way to engage people, get them to pay attention to every ad on every platform and also build excitement for the new launch!

DIGITAL ADDICTION: YOU DON'T KNOW IT

Have you ever been in a restaurant or a tourist spot or a public transport and seen most heads down, looking into their #mobiles or other #digital devices, even when people have company?

As long as you are conscious about it and it does not affect your conversations and relationships, it is fine. However, when mobile phone engagement overpowers the real and true engagement and you start neglecting your relationships, there is a problem there.

Delete Institute, an NGO in Brazil, dedicated to guiding and informing society about the conscious use of technologies through training, consulting and support has launched a fantastic print campaign that uses extremely powerful visuals and shows people in different situations, busy in their phones. 

The beauty of the campaign is that each of this black and white picture shows a typical scenario, but the digital device has been removed from the picture. 

Each picture ends with a powerful line Digital addiction. Only you can’t see it. Delete conscious use of technology.

 

RAZR HAS ARRIVED!

Once upon a time, there were flip phones in the world. Until, some companies decided to change the game and flip phones became a part of folklore. 

But then, how can you keep the forefather of flip phone, #Motorola away from it? They were the pioneers in the flip phone era, launching their first flip phone model StarTAC way back in 1996. 

Now, more than two decades later, Motorola launches its new model of Motorola Razr that is sleek, modern and stylish. It comes with all the features that you expect in a smart phone and yet retains some of the heritage from the earlier versions of the Razr. 

A launch like this deserves an edgy commercial as well. Motorola does complete justice with their new ad film, which has great visuals accompanied with a strong music track. 

Enjoy this one and swoon over the new Razr.

LOOKING INTO THE FUTURE

The year was 1953. 

It was quite a few decades before pioneers like Nokia or Motorola showed the world the possibility of portable #mobile phones.

Any chance of the Internet pervading the personal and professional lives seemed far-fetched because the #Internet hadn't even been created by then. 

Smart phones, selfies and 4G were not even terms anyone had heard of. 

Despite all of this, Mark Sullivan from The Pacific Telephone and Telegraphy company was able to stick out his neck and make some bold predictions about how the future of #telephones would look like! 

People may or may not have believed him then, but today it seems as if he was able to see and predict the #future. 

That is what innovators and trend-setters also do. They look much ahead, using their foresight and then come up with things,ideas, products, solutions and even predictions that the world has not even thought of!

YOUTUBE BRINGS SHOPPING TO MOBILE

With a huge user base of people coming to #YouTube through their #mobiles for product reviews, unboxing videos, consumer reactions, bringing shopping ads to YouTube's mobile app seems like a logical thing.

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#Google understands the power of their channel and have started serving shopping ads so that users do not have to go out of their website to search for the product that they like. 

The shopping ads, a carousel of clickable  consumer products, will appear on the mobile home screen and search results page.

It will be interesting to see whether brands can select where to appear or it would be driven through YouTube's own algorithm. 

I am also wondering the revenue sharing model on this between brands, ecommerce websites, YouTube and even the #content creators.

Can anyone shed more light on it?

SAMSUNG GOOD VIBES

hashtag#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you. 

This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons. 

#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones. 

To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.

GALAXY NOTE 10: TAKING MOBILE TO THE NEXT LEVEL

The battle for market dominance in the #mobile business continues between #Samsung and #Apple, and with each launch, the intensity heats up further. Yesterday, Samsung introduced its new range of #Galaxy Note 10 and 10+ phones. As expected,the phone comes packed with a host of new features. Some of the interesting ones that caught my eye are:

1. The ability of the S Pen to turn writing into text and save as a PDF or a Word file so that notes can be sent directly after a meeting. 
2. Touch free gesture control from the S Pen, allowing you to even take photos, zoom in or out, change the mode and much more. 
3. Optimized gaming experience customized to each gamer. 
4. Camera that adjusts the blur in videos. 
5. 3D Scanner and Augmented Reality to make your videos even more interactive and engaging. 
6. One Terabyte of memory space, equal to a laptop. 
7. Collaboration between Samsung and #Microsoft to allow a seamless experience and integration between the phone and computer. In fact, Satya Nadella himself came on stage yesterday at the Samsung event to announce this collaboration. 

Your move Apple?

Check out the complete video below to know all the details. 

Video Credit: Samsung YouTube Channel

                  #technology #future #kunalviews #connected #devices #phones #innovation

Contacts

Do you have contacts? Although it sounds like a very simple question, but quite often there is more to this simple question than what is seen. What one is trying to ask is that how much clout does one have. This is a question that is asked at various points of time in one’s life in India as lot of work gets done only through ‘contacts’.

But today I will not be talking about those kind of contacts. I would like to talk about the contacts that exist on our mobile phones. Each of us has a number of contacts on our mobile phones. In fact, each and every new mobile model that comes into the market promises more and more space for your contacts. From 100 to 200 to 500 and many more.

I just wonder how many of these contacts do we really contact….. and how often? In fact, the other day I was just going through my long list of contacts as I wanted to clear out some names, with whom there will be no contact or there will be no need to contact. There were some names against which I could not place any face at all nor could I recollect who or what that person had done to be a part of my contact list. Then there were some whose name was ringing a bell in the mind, but it was difficult to recollect their significance in my life. These were the easy ones to remove from the contact list as it was clear that they were not important enough to stay in my contacts list.

The difficult part came after this. As I started scrolling from one name to the other, there were faces, past memories and moments that started coming across me. Each name had a certain story and relevance in my life. Some of these names or contacts were very important in a certain phase of my life and these were the people I used to speak to very often, but as time passed by and college, cities, jobs, and relationships changed, each contact started moving up or down in one’s hierarchy of importance. Some of the regular contacts became once in a while contacts to a need based contact to a contact who just exists on my mobile phone. But these are still contacts, whose name I do not wish to delete as I feel that someday I might call them again and relive some of those old moments.

Till then Facebook will help me keep updated on a lot of them!