SAMSUNG MICROCODES

In the current world of noise and clutter, it's always a challenge for #brands to get the attention of their target audience.

Every marketer keeps thinking of new ways of reaching their consumer through their advertising and #communication. Now what if you start incentivising people to watch your ads across the different platforms? That is exactly the idea behind #Samsung Microcodes.

This is an initiative in Australia where, Samsung Australia has hidden codes in their ads around the country to celebrate the launch of the Galaxy S20. These codes are extremely tiny and could be hidden in their TV ads, posters, online ads, mobile ads or any other #advertisement that they roll out. The first one to find a winning code gets a free Samsung Galaxy S20 Ultra 5G!

Such a creative way to engage people, get them to pay attention to every ad on every platform and also build excitement for the new launch!

INNOVATION: SAMSUNG SERO

The thing with breakthrough #innovation is that you have to be the first one to come up with something that the consumer hasn't asked for. Then you have to create the demand and desire for such an innovation through the story that you tell. In such instances, there will be lot of failures and you have to be ready to embrace them to unearth that one gem that the world will talk about.

The #CES or Consumer Electronics Show that is held in Las Vegas every year is a Mecca of innovation where each company and brand tries to outdo others by showcasing ideas, concepts and ready to launch products.

This year is the 50th edition of the show and there are lots of exciting launches coming into the market soon. One of them that I found quite interesting is #Samsung Sero.

The #Sero is a rotating television so that you can watch content in the traditional way and also enjoy your social media feed and mobile content in a vertical format. Priced at £1,240, this 43-inch TV comes with a 4.1-channel, 60W speakers.

Will this become mainstream and would other brands follow suit is something only time will tell. However, it is worth applauding the ingenuity and bravery of Samsung to venture into this new space.