SAMSUNG MICROCODES

In the current world of noise and clutter, it's always a challenge for #brands to get the attention of their target audience.

Every marketer keeps thinking of new ways of reaching their consumer through their advertising and #communication. Now what if you start incentivising people to watch your ads across the different platforms? That is exactly the idea behind #Samsung Microcodes.

This is an initiative in Australia where, Samsung Australia has hidden codes in their ads around the country to celebrate the launch of the Galaxy S20. These codes are extremely tiny and could be hidden in their TV ads, posters, online ads, mobile ads or any other #advertisement that they roll out. The first one to find a winning code gets a free Samsung Galaxy S20 Ultra 5G!

Such a creative way to engage people, get them to pay attention to every ad on every platform and also build excitement for the new launch!

INNOVATION: SAMSUNG SERO

The thing with breakthrough #innovation is that you have to be the first one to come up with something that the consumer hasn't asked for. Then you have to create the demand and desire for such an innovation through the story that you tell. In such instances, there will be lot of failures and you have to be ready to embrace them to unearth that one gem that the world will talk about.

The #CES or Consumer Electronics Show that is held in Las Vegas every year is a Mecca of innovation where each company and brand tries to outdo others by showcasing ideas, concepts and ready to launch products.

This year is the 50th edition of the show and there are lots of exciting launches coming into the market soon. One of them that I found quite interesting is #Samsung Sero.

The #Sero is a rotating television so that you can watch content in the traditional way and also enjoy your social media feed and mobile content in a vertical format. Priced at £1,240, this 43-inch TV comes with a 4.1-channel, 60W speakers.

Will this become mainstream and would other brands follow suit is something only time will tell. However, it is worth applauding the ingenuity and bravery of Samsung to venture into this new space. 

FUTURE OF ADVERTISING?

Advertising agencies will always tell their clients that a 30 second TV spot does not do justice to their brand or their story.

I wonder what they would say when they see three brands being advertised in a single 43 second spot. Yes, that is right.

Three non competing brands decided to join hands and pull of an advertising stunt that has never been seen before. The common link to all three - actor Ryan Reynolds.

The result is an ad in which Ryan is promoting his latest movie that is coming on #Netflix, but he talks about enjoying its experience on a #Samsung QLED, and then brings in an ad of his own #Aviation American Gin as a mid-roll ad placement!

Is that brilliant or is that brilliant!

Will we see more non competing brands joining hands in future to save on money without diluting their own individual messages? We will have to wait and see.

Till then, enjoy this masterpiece.

SAMSUNG GOOD VIBES

hashtag#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you. 

This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons. 

#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones. 

To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.

GALAXY NOTE 10: TAKING MOBILE TO THE NEXT LEVEL

The battle for market dominance in the #mobile business continues between #Samsung and #Apple, and with each launch, the intensity heats up further. Yesterday, Samsung introduced its new range of #Galaxy Note 10 and 10+ phones. As expected,the phone comes packed with a host of new features. Some of the interesting ones that caught my eye are:

1. The ability of the S Pen to turn writing into text and save as a PDF or a Word file so that notes can be sent directly after a meeting. 
2. Touch free gesture control from the S Pen, allowing you to even take photos, zoom in or out, change the mode and much more. 
3. Optimized gaming experience customized to each gamer. 
4. Camera that adjusts the blur in videos. 
5. 3D Scanner and Augmented Reality to make your videos even more interactive and engaging. 
6. One Terabyte of memory space, equal to a laptop. 
7. Collaboration between Samsung and #Microsoft to allow a seamless experience and integration between the phone and computer. In fact, Satya Nadella himself came on stage yesterday at the Samsung event to announce this collaboration. 

Your move Apple?

Check out the complete video below to know all the details. 

Video Credit: Samsung YouTube Channel

                  #technology #future #kunalviews #connected #devices #phones #innovation

WORLD'S 100 MOST VALUABLE BRANDS

The infographic below shows the brand value of the 100 most valuable brands in 2019 as released by #Forbes. 

As is evident, it is the tech companies that are ruling the roost in 2019, combining for a total of a mammoth $957 billion in brand value. Other than #Facebook, each of them have grown at a healthy double-digit since the year before. hashtag

#Financial services and #automotive sector are at a distant second and third ranking after #technology, and the traditional and reliable consumer goods sector comes in at the fourth rank.

hashtag

#brand #brandvalue #CPG #tech #valuation #billion