Advertising agencies will always tell their clients that a 30 second TV spot does not do justice to their brand or their story.
I wonder what they would say when they see three brands being advertised in a single 43 second spot. Yes, that is right.
Three non competing brands decided to join hands and pull of an advertising stunt that has never been seen before. The common link to all three - actor Ryan Reynolds.
The result is an ad in which Ryan is promoting his latest movie that is coming on #Netflix, but he talks about enjoying its experience on a #Samsung QLED, and then brings in an ad of his own #Aviation American Gin as a mid-roll ad placement!
Is that brilliant or is that brilliant!
Will we see more non competing brands joining hands in future to save on money without diluting their own individual messages? We will have to wait and see.
Till then, enjoy this masterpiece.
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