Every year, a few weeks before #Christmas, there are a few brands in UK like John Lewis, Marks and Spencer, Waitrose, and Amazon who come up with a new ad campaign that viewers, customers, marketers look forward to.
This year, #Amazon has come up with a Christmas ad that features its singing delivery boxes. The idea of these smiling boxes was first introduced by Amazon in 2017.
For the third year in a row, the Amazon boxes are singing to ring in the holiday shopping season. If you look at the logo of Amazon on the boxes closely, they do resemble a smile and that is exactly the idea they built on.
The ad has all the elements that make an ad enjoyable, watchable and repeatable during Christmas – snow, dogs, singing children and happy grandparents. The ad also shows the journey of a delivery woman and the singing boxes giving her the chorus!
The 90 second film is set to the tune of Solomon Burke’s song “Everybody Needs Somebody to Love” and the ad has been created by the London agency Lucky Generals.
According to the marketing people at Amazon, the aim of the Christmas advert is to portray how important it is to spend time with people you love during the festive period.
Enjoy this short film.
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