This is such a cheeky yet witty print campaign from Volkswagen AG in Turkey.
I really like the closing lines - Ours don't pretend, they actually work. Volkswagen Genuine Parts.
Instead of using automobile visuals, they have chosen visuals unrelated to their industry and yet give a clear and strong message.
Good job by their creative agency DDB, Turkey.
Look at the two images closely. The people in the ad look seriously working, whether it is school or office. However, if you pay close attention, the boy has the pencil upside down and the woman is playing a computer game.
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