The #innovation engine at The Coca-Cola Company continues to churn out idea after idea!
Just a few weeks back, we saw Coca Cola venturing into cola flavoured mints and festive drinks to expand their franchise and boost incremental revenues.
Now, for 2020, Coca Cola is gearing up for a big launch in the flavoured sparkling water market of USA with the launch of #AHA in eight new and exciting flavours in two sizes.
This launch is yet another step from #Coke to move into healthier space as part of its beverage
American #consumers are gravitating toward drinks that have functional elements and nutritional value or a jolt of caffeine. They also want healthy, low-sugar or sugar-free offerings. Sparkling water ticks a lot of those boxes, and American consumers are buying more of it.
#Pepsico already saw the potential, and in 2018, they had launched a range called Bubly in this segment. Bubly has grown sales by triple digits since then and has taken a 6.2% dollar share of the category this year.
This is a segment to watch closely.
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