MAN ENOUGH

On 19th Nov 2019, the world celebrated International Men's Day. As expected, there were many #brands that tried to leverage this day through their social media posts as well as their advertisements. There was one commercial that stood out for me. It was Gillette India's new Man Enough film that asks people to 'Shave Stereotypes' and says it is ok for men to cry. 

There are a number of reasons why this film gets special:

1.  It features a soldier, and soldiers are known to be the epitome of manliness.
2.  The narrative is built on the real-life story of Lt Col M K Sinha SM and his father.
3.  The story is narrated by the person himself, lending it so much credibility. 
4.  There is a significant role of the product and the brand. 
5.  The ad does not just leverage an occasion in a disjointed way, it rather helps #Gillette continue on its purpose driven communication.
6. The brand is helping in changing culture, making people sit back and reflect, sowing the seeds of change in society. All the key requirements of what strong brand campaigns are supposed to do. 

Enjoy this gem and feel the goosebumps.