There is a certain power in the simplicity of a message in a picture. It does the job without trying too hard.
MTANS (Massage Therapists’ Association of Nova Scotia) in Canada came up with a brilliant campaign to educate people and bring awareness on the benefits of massage therapy. They chose items from regular life - ribbon, paper clip, pretzel to show how the body feels when it has knots all over due to stress, tension, fatigue or any other reason. The picture next to it then shows how the body would feel after a session of massage therapy. Very creative, quite efficient!
MTANS (Massage Therapists’ Association of Nova Scotia) in Canada came up with a brilliant campaign to educate people and bring awareness on the benefits of massage therapy. They chose items from regular life - ribbon, paper clip, pretzel to show how the body feels when it has knots all over due to stress, tension, fatigue or any other reason. The picture next to it then shows how the body would feel after a session of massage therapy. Very creative, quite efficient!
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