HALLOWEEN 2019 CHOCOLATES

Every year, around #Halloween, there is a number of launches that take place in the chocolate and confectionery world. While USA leads the #innovation at this time, there are also other markets that have realized the opportunity and have started doing special editions to cater to the demand during Halloween. Different #brands play on the different aspects of the marketing mix to bring excitement to the category: 1. Some brands innovate through new #flavours. 2. Others bring in new #formats and shapes. 3. Some change their #packaging graphics and texture. There are also brands that introduce 'Glow in the Dark' packs. 4. Then there are brands that change their #logos or do a word play on the packaging. Irrespective of the hook that they choose to innovate, they know that the 'Trick of Treat' time is the time to generate additional revenues. Here is a glimpse of some of the new Halloween launches of 2019 that stood out for me - the M&M's range, different products from Hershey's, various products of Reese's.