Sunday, October 13, 2019

BEER IN PAPER BOTTLES

With the focus increasing towards protecting the environment and coming up with #sustainable options, paper #packaging will be one of the hottest trends of 2020. Few days back, Carlsberg Group unveiled two prototypes of their green fibre beer bottles in paper packaging. These bottle are made from sustainably sourced bio-based wood fibres. These are not the final designs and there is still work to be done, but it is a great progress that the company has made since the time they started working on this idea in 2015. 


They are not the only ones working on paper bottles. Other companies like Coca Cola, Absolut and L'oreal have come together with Carlsberg to form a paper bottle community. It is a joint venture called #Paboco. So keep watching this space as the excitement and announcements will increase in the months ahead!

hashtag#innovation #sustainability #kunalviews

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