The Coca-Cola Company and Ferrero have come together to launch #Coke flavoured Tic Tac in 70 markets globally!
Although a licensed deal, this launch marks Coke's first foray into the mint category. The launch will be supported with an integrated marketing communications #campaign across TV, print and social media. This is an example of two iconic #brands coming together and using their individual distribution muscle and consumer base to reach out to more people and more channels, driving their brand equity and boosting their revenues beyond the core.
It will be interesting to see how Pepsico reacts to this and how the existing confectionery players respond to such a launch!
#FMCG #CPG #kunalviews #innovation
Although a licensed deal, this launch marks Coke's first foray into the mint category. The launch will be supported with an integrated marketing communications #campaign across TV, print and social media. This is an example of two iconic #brands coming together and using their individual distribution muscle and consumer base to reach out to more people and more channels, driving their brand equity and boosting their revenues beyond the core.
It will be interesting to see how Pepsico reacts to this and how the existing confectionery players respond to such a launch!
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