Earlier this year, Coca Cola Energy was launched in a few select markets and it has slowly been rolled out to 25 markets globally.
Based on the initial response, #Coke is now rolling out the launch of Energy in USA. This launch will be accompanied with an exclusive cherry flavour launch for the US market. There will also be the zero sugar versions for Energy and Energy Cherry that will be available.
It is interesting to see how #CocaCola is diversifying into multiple #beverage segments beyond carbonated soda.
What is also interesting is the fact that Coke has a 16.7% stake in the energy drink Monster's company Monster Beverages! This means that Coke will try to dominate this segment from all fronts.
The energy drink category will see much more action in 2020 and beyond. Market leaders like Red Bull will also be watching this entry closely and coming up with their own game plan.
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