#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you.
This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons.
#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones.
To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.
This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons.
#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones.
To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.
No comments:
Post a Comment
Please leave your comments. I will really appreciate your feedback.