THE TRUST EQUATION

Have you ever heard about the #trust equation? The Trust Equation was first introduced in 2000 by David Maister in his book, 'The Trusted Advisor'.

I came across it quite recently and was intrigued by the factors at play in this equation:
Credibility, Reliability, Intimacy and Self-Orientation. 

The more I understood it, the more it became clearer to me that this is an equation that can be used in so many situations:

1. Companies managing a crisis. 

2. Countries tackling a pandemic. 

3. Leaders leading a change management process. 

4. Individuals working on their personal relationships. 

5. Customer service dealing with disgruntled customers.

I am sure there are many other situations where the trust equation can help us move forward in the right way. 

For me, there is one factor missing in this equation and I would add that too. That factor is EMPATHY. I strongly believe that empathy is an important element in building trust. 

I wanted to share this with all of you as well, in case you have not seen or heard about the Trust Equation before.

SAMSUNG GOOD VIBES

hashtag#Innovation doesn't always come by asking the consumers. Great innovation often comes by understanding the consumers and their problems beyond what they are telling you. 

This requires observation, empathy, understanding and realization that your easiest solution may still not be working for a set of people due to various reasons. 

#Samsung seems to be understanding consumers quite well, and then coming up with solutions to their problems. They have just launched an app - Good Vibes, which is a two-way communication app for the deafblind, built on Morse Code that allows them to feel words being said to them. It gives them an opportunity to significantly change their ability to communicate and share emotions with their loved ones. 

To announce the launch in #India, they introduced a very powerful and emotion packed film that makes you sit up and notice! This is the power of a meaningful innovation.