HALLOWEEN 2019 CHOCOLATES

Every year, around #Halloween, there is a number of launches that take place in the chocolate and confectionery world. While USA leads the #innovation at this time, there are also other markets that have realized the opportunity and have started doing special editions to cater to the demand during Halloween. Different #brands play on the different aspects of the marketing mix to bring excitement to the category: 1. Some brands innovate through new #flavours. 2. Others bring in new #formats and shapes. 3. Some change their #packaging graphics and texture. There are also brands that introduce 'Glow in the Dark' packs. 4. Then there are brands that change their #logos or do a word play on the packaging. Irrespective of the hook that they choose to innovate, they know that the 'Trick of Treat' time is the time to generate additional revenues. Here is a glimpse of some of the new Halloween launches of 2019 that stood out for me - the M&M's range, different products from Hershey's, various products of Reese's.

COCA COLA TIC TAC

The Coca-Cola Company and Ferrero have come together to launch #Coke flavoured Tic Tac in 70 markets globally! 

Although a licensed deal, this launch marks Coke's first foray into the mint category. The launch will be supported with an integrated marketing communications #campaign across TV, print and social media. This is an example of two iconic #brands coming together and using their individual distribution muscle and consumer base to reach out to more people and more channels, driving their brand equity and boosting their revenues beyond the core. 

It will be interesting to see how Pepsico reacts to this and how the existing confectionery players respond to such a launch!

                                                #FMCG #CPG #kunalviews #innovation

DONATE YOUR WORDS

hashtag#Cadbury has launched limited edition Dairy Milk packs in UK with no words on the front of the pack. They have partnered with Age UK to support loneliness in the older generation. Research found 4.5 million older people felt lonely in later life because people don't talk to them. The campaign 'Donate Your Words' will donate 30p to the charity for every limited edition bar sold. The initiative is to encourage people to recognize and speak to older people in their communities. The #launch is also supported with a film that tells stories of older people who feel alone. It is quite obvious that only #brands that have strong icons and colours can pull something like this without the fear of whether #consumers would recognize the brand or not.

SAY YES TO YES!

hashtag#Nestlé has announced the launch of its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time a #confectionery bar has been packaged in paper using a high-speed flow wrap technology. Being part of the Nestle's confectionery team in my previous role, I have seen this project come to life from close quarters and have been witness to the discussions and challenges that the teams were facing. Today, seeing its launch, I feel happy and proud for the work that a lot of my ex-colleagues did and I want to congratulate them for this accomplishment!

Nestle Launches Yes in Paper Packaging

                                                #packaging #FMCG #cpg