#Pepsico and #Lavazza have formed a strategic partnership and launched ready-to-drink iced #coffee in 100% recyclable cans in the UK market, starting with the #Wimbledon first.
The partnership will be doing many more #innovations in the future and will be entering new markets as well.
It is interesting to note that two potential competitors have joined hands. It is a WIN-WIN for both the companies, as well as the consumers.
Here are my observations: 1. The packaging is premium and cool and it has no mention of Pepsi on the front of the can, making consumers more likely to pick up the can as it comes from Lavazza.
2. This partnership gives the distribution muscle to Lavazza to enter new markets and channels.
3. In the beverages business, Pepsi can diversify and expand its portfolio beyond the colas and use the expertise of Lavazza to launch good quality coffee.
#FMCG #CPG #innovation #launch #recyclable
Here are my observations: 1. The packaging is premium and cool and it has no mention of Pepsi on the front of the can, making consumers more likely to pick up the can as it comes from Lavazza.
2. This partnership gives the distribution muscle to Lavazza to enter new markets and channels.
3. In the beverages business, Pepsi can diversify and expand its portfolio beyond the colas and use the expertise of Lavazza to launch good quality coffee.
#FMCG #CPG #innovation #launch #recyclable
