Nespresso Capsules : Second Life

Sometimes you do not need a voice-over or text to tell a story. The visuals do the job quite well!hashtag

#Nespresso brought in a coffee revolution when it introduced coffee capsules in the late 80s and early 90s. These capsules were made of aluminium, and, with the growing awareness of environment conservation and hashtag#sustainability, consumers started asking questions on the recycling of the discarded capsules. As a result, Nespresso introduced #recycling programmes in many different countries and launched a sustainability programme - 'The Positive Cup'. It then went a step further when it partnered with the stationery brand Caran d'Ache and launched a limited edition pen collection made from recycled aluminium coffee capsules. These pens were designed to remind consumers of the infinite durability of aluminium which can be re-melted and reused again and again. This is a perfect example of giving a product a second life.

                                                             Video credit: Caran d'ache

hashtag#marketing #environment #reuse #recyle #reduce #kunalviews #sustainable #innovation #nestle #idea #solutions

LAVAZZA AND PEPSICO RELEASE ICED COFFEE

hashtag#Pepsico and #Lavazza have formed a strategic partnership and launched ready-to-drink iced #coffee in 100% recyclable cans in the UK market, starting with the #Wimbledon first. The partnership will be doing many more #innovations in the future and will be entering new markets as well. It is interesting to note that two potential competitors have joined hands. It is a WIN-WIN for both the companies, as well as the consumers.
Here are my observations: 1. The packaging is premium and cool and it has no mention of Pepsi on the front of the can, making consumers more likely to pick up the can as it comes from Lavazza.
2. This partnership gives the distribution muscle to Lavazza to enter new markets and channels.
3. In the beverages business, Pepsi can diversify and expand its portfolio beyond the colas and use the expertise of Lavazza to launch good quality coffee.

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                                        #FMCG #CPG #innovation #launch #recyclable

PEPSI TO SELL WATER IN CANS!

Starting 2020, #Pepsico will start selling drinking water in cans instead of #plastic bottles as part of its attempt to cut down on plastic. Initially, these cans will be sold at restaurants and stadiums before being extended to other places. hashtag#Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. While 67% of aluminum cans get recycled, 91% of plastic does not. They’re also less likely to float away in the ocean. We will be seeing many other companies also announcing different solutions to tackle the plastic menace. Some of them have already started good work on this front.

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   #innovation #pepsi #aquafina #brand #sustainability #plasticpollution #planetearth #packaging #recycling