Sometimes you do not need a voice-over or text to tell a story. The visuals do the job quite well!
#Nespresso brought in a coffee revolution when it introduced coffee capsules in the late 80s and early 90s. These capsules were made of aluminium, and, with the growing awareness of environment conservation and #sustainability, consumers started asking questions on the recycling of the discarded capsules. As a result, Nespresso introduced #recycling programmes in many different countries and launched a sustainability programme - 'The Positive Cup'. It then went a step further when it partnered with the stationery brand Caran d'Ache and launched a limited edition pen collection made from recycled aluminium coffee capsules. These pens were designed to remind consumers of the infinite durability of aluminium which can be re-melted and reused again and again. This is a perfect example of giving a product a second life.
#Nespresso brought in a coffee revolution when it introduced coffee capsules in the late 80s and early 90s. These capsules were made of aluminium, and, with the growing awareness of environment conservation and #sustainability, consumers started asking questions on the recycling of the discarded capsules. As a result, Nespresso introduced #recycling programmes in many different countries and launched a sustainability programme - 'The Positive Cup'. It then went a step further when it partnered with the stationery brand Caran d'Ache and launched a limited edition pen collection made from recycled aluminium coffee capsules. These pens were designed to remind consumers of the infinite durability of aluminium which can be re-melted and reused again and again. This is a perfect example of giving a product a second life.
Video credit: Caran d'ache
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