DUMBEST CREATURE ON THE PLANET

Sometimes, the best way to instill a message is to use satire and sarcasm.

Throw in a strong headline as well and chances are that the message would get read. 

This ad, that appeared in an Indian newspaper 'The Hindu' is an example of a brilliant piece of copywriting. 

Every word and sentence has been thought through so that it hits hard, really hard.

NAPKINIZED

Why waste paper when you can have dual utility to it? This is the clear insight on which KFC is working in the markets of UAE and Lebanon.

They have converted their receipts, menus and even paper bags into a material that can then be used a napkin!

All of this material comes with the words NAPKINIZED so that consumers know what to do with it beyond its obvious use.

The receipts and menus use a special UV printer machine with bio-degradable and eco-friendly ink, so that after you have read them, you can easily use it to wipe your face or hands.

I hope that this does not stay limited to just these markets. It is a brilliant idea that needs to scaled up across all KFC restaurants worldwide and potentially by other QSR brands too. 

Image credits: bandt.com.au

PLASTIC WITH EXPIRY DATES

In order to bring change, sometimes it is important to shock people so that it affects their behaviour. This seems to be the approach that a few supermarkets are taking in UK. 

Since the last few days, lot of food and drink items in the supermarkets have started appearing with expiry dates of the plastic! Yes, that is right. 

All the labels show an expiry date of 2499 and state "please recycle me". This should be enough for people to rethink their purchase and consumption pattern as well as how they dispose their #plastic. 

This idea is the brainchild of Grassroots campaigners, Gagandeep Jhuti and Joe Foale-Groves, who have been labeling products since the start of the new year to get people to think before they buy. 

So far, they have been doing this without the supermarkets permission but I think it won't be long before supermarkets welcome them for this initiative. 

Would we also see similar activities in other parts of the world soon? Let us wait and watch.

GAME CHANGERS

When we think of #sustainability, we often think of plastic, emissions and such elements, but it never strikes us that a simple thing as a tennis ball could be playing havoc with the planet. Every year, 300 million tennis balls are produced and hardly any of that gets recycled. 

ABN AMRO Bank N.V. being the sponsor of The ABN AMRO World Tennis Tournament wanted to do something about it as they believe in the circular economy.

They recycled tennis balls and came up with completely new products, including a playground. This took the tennis world by surprise and got them great earned media. You can read all about it in the link below, and also see the case study video that made them the winner at The Drum Experience Awards 2019. 

                                          ABN Amro turns tennis balls into playground

hashtag

                                         

EDIBLE COFFEE CUPS

Every year, millions of plastic cups are used across airlines and then dumped into the growing pile of plastic that lies in the world.

New Zealand airline Air NZ knew that they had to do something about it, as they serve 8 million cups of coffee on their planes annually. 

So, they have just introduced edible coffee cups in their lounges and all their flights as a test. Made in partnership with the NZ company Twiice, these plant-based edible cups are vanilla flavoured and can withstand the heat from the coffee without melting. 

Some time back, they had already started serving #coffee in biodegradable cups, but this is definitely a step further. Having edible cups on board will also reduce the weight that they carry and further help in reducing the greenhouse gas that planes release. It is a great step forward towards a #sustainable planet.

ROUND PIZZA BOX

Pizza Hut has recently announced the launch of round pizza boxes! They had been working on this concept since the last two years and it is finally being rolled out in one Pizza Hut in Phoenix, USA.

The key benefits of this round box are:
1. Round boxes will take much lesser #packaging than the standard square boxes, which is great for their costs and also good for the environment. 2. The box is industrially compostable. 3.. The pizzas will stay crispier, giving a better experience to the consumers. 4. The box has easier interlocking mechanism, saving the employee time in folding the square boxes. This means an improvement in productivity. 5. The round boxes also ensure that the pizzas stay intact in delivery. It is clearly a strong idea with lot of advantages. 

Once tested and found successful, this #innovation will be rolled out to other Pizza Huts as well. 

Will this revolutionize the #pizza industry? We will have to wait and watch. 


#launch #kunalviews #idea #brands

BEER IN PAPER BOTTLES

With the focus increasing towards protecting the environment and coming up with #sustainable options, paper #packaging will be one of the hottest trends of 2020. Few days back, Carlsberg Group unveiled two prototypes of their green fibre beer bottles in paper packaging. These bottle are made from sustainably sourced bio-based wood fibres. These are not the final designs and there is still work to be done, but it is a great progress that the company has made since the time they started working on this idea in 2015. 

They are not the only ones working on paper bottles. Other companies like Coca Cola, Absolut and L'oreal have come together with Carlsberg to form a paper bottle community. It is a joint venture called #Paboco. So keep watching this space as the excitement and announcements will increase in the months ahead!

hashtag#innovation #sustainability #kunalviews

BURGER KING MELTDOWN

Starting today, Burger King has launched a sustainability initiative 'The Meltdown' by getting rid of plastic toys from all its junior meals in UK. 

This is a step towards reducing #plastic and driving the conversation around sustainable solutions. This move will help in saving 320 tonnes of plastic each year. It doesn't stop there. There is more:

• Customers are invited to donate their plastic toys, whether from #BurgerKing or anywhere else ;) into the amnesty bins put up across their 500 restaurants.
• On dropping a toy and buying a full meal, a kids meal will be given free along with Meltdown stickers and a Meltdown crown.
• Recycled materials will be used to create a giant toy – an oversized jeep with a driving bunny 'Beep Beep' melting. This will be put up on the streets of London for all to witness. 

• They are tagging McDonald's on social media platforms and continuing with their banter, asking them to come and donate their toys too. 

This is yet another marketing coup by their CMO - Fernando Merchado and his team, who have been doing phenomenal work on the brand. Love the video - it is fun, cheeky and drives the message loud and clear!

KITKAT - AN ORIGAMI BREAK!

#KITKAT has announced plans to replace its plastic wrappers with recyclable paper wrappers in Japan, which can then also be turned into #origami creations.

Having worked on this iconic #brand for six years, I can say that this is a great initiative for a number of reasons:

 By replacing plastic with paper, #Nestle is staying true to its #sustainability commitment in tackling a world-wide problem.

 Through origami, KITKAT is becoming an even more integral part of the Japanese culture, which is the biggest market for the brand. KITKAT sounds similar to the Japanese words Kitto Katto, which translates to ‘You will surely win’ - the reason the brand has become so close to Japanese hearts.

 This launch is yet another extension of the brand and its #purpose of doing good for the planet and for individuals and families.

 It allows the brand to stay true to its positioning of ‘Have A Break, Have a KITKAT’ because now, consumers can have a break while eating a KITKAT and even after that once the #chocolate has been consumed.

https://www.independent.co.uk/life-style/food-and-drink/kitkat-japan-nestle-plastic-packaging-paper-wrapper-origami-cranes-waste-a9057356.html

#FMCG #CPG #innovation #packaging #kunalviews #recyle #sustainable #marketing 

Nespresso Capsules : Second Life

Sometimes you do not need a voice-over or text to tell a story. The visuals do the job quite well!hashtag

#Nespresso brought in a coffee revolution when it introduced coffee capsules in the late 80s and early 90s. These capsules were made of aluminium, and, with the growing awareness of environment conservation and hashtag#sustainability, consumers started asking questions on the recycling of the discarded capsules. As a result, Nespresso introduced #recycling programmes in many different countries and launched a sustainability programme - 'The Positive Cup'. It then went a step further when it partnered with the stationery brand Caran d'Ache and launched a limited edition pen collection made from recycled aluminium coffee capsules. These pens were designed to remind consumers of the infinite durability of aluminium which can be re-melted and reused again and again. This is a perfect example of giving a product a second life.

                                                             Video credit: Caran d'ache

hashtag#marketing #environment #reuse #recyle #reduce #kunalviews #sustainable #innovation #nestle #idea #solutions

LAVAZZA AND PEPSICO RELEASE ICED COFFEE

hashtag#Pepsico and #Lavazza have formed a strategic partnership and launched ready-to-drink iced #coffee in 100% recyclable cans in the UK market, starting with the #Wimbledon first. The partnership will be doing many more #innovations in the future and will be entering new markets as well. It is interesting to note that two potential competitors have joined hands. It is a WIN-WIN for both the companies, as well as the consumers.
Here are my observations: 1. The packaging is premium and cool and it has no mention of Pepsi on the front of the can, making consumers more likely to pick up the can as it comes from Lavazza.
2. This partnership gives the distribution muscle to Lavazza to enter new markets and channels.
3. In the beverages business, Pepsi can diversify and expand its portfolio beyond the colas and use the expertise of Lavazza to launch good quality coffee.

ashtag
                                        #FMCG #CPG #innovation #launch #recyclable

SAY YES TO YES!

hashtag#Nestlé has announced the launch of its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time a #confectionery bar has been packaged in paper using a high-speed flow wrap technology. Being part of the Nestle's confectionery team in my previous role, I have seen this project come to life from close quarters and have been witness to the discussions and challenges that the teams were facing. Today, seeing its launch, I feel happy and proud for the work that a lot of my ex-colleagues did and I want to congratulate them for this accomplishment!

Nestle Launches Yes in Paper Packaging

                                                #packaging #FMCG #cpg

PEPSI TO SELL WATER IN CANS!

Starting 2020, #Pepsico will start selling drinking water in cans instead of #plastic bottles as part of its attempt to cut down on plastic. Initially, these cans will be sold at restaurants and stadiums before being extended to other places. hashtag#Aluminium cans generally contain more reused material than plastic bottles, and consumers are more likely to recycle them. While 67% of aluminum cans get recycled, 91% of plastic does not. They’re also less likely to float away in the ocean. We will be seeing many other companies also announcing different solutions to tackle the plastic menace. Some of them have already started good work on this front.

hashtag
   #innovation #pepsi #aquafina #brand #sustainability #plasticpollution #planetearth #packaging #recycling

COCA COLA POINTS OUT RECYCLING BINS!

One of the consumer insights is that consumers would #recycle more if they knew the location of the recycle bins.

hashtag

#Coke used this finding and partnered recently with #Publicis Italy to do billboards across a few countries of Europe and turned their iconic swirls into fingers that point people to the nearest recycle bin. 

This is a great example of turning insight into execution in an innovative and effective way. It also shows the power and strength of the brand and its visual properties to be able to do such outdoor advertising without showing the product or a big logo.

hashtag #cocacola hashtag#outdoor hashtag#advertising hashtag#insight hashtag#consumer hashta#FMCG hashtag