NAPKINIZED

Why waste paper when you can have dual utility to it? This is the clear insight on which KFC is working in the markets of UAE and Lebanon.

They have converted their receipts, menus and even paper bags into a material that can then be used a napkin!

All of this material comes with the words NAPKINIZED so that consumers know what to do with it beyond its obvious use.

The receipts and menus use a special UV printer machine with bio-degradable and eco-friendly ink, so that after you have read them, you can easily use it to wipe your face or hands.

I hope that this does not stay limited to just these markets. It is a brilliant idea that needs to scaled up across all KFC restaurants worldwide and potentially by other QSR brands too. 

Image credits: bandt.com.au

HAPPY MEAL VS. UNHAPPY MEAL

The rivalry and battle between McDonald's and Burger King is becoming quite similar to the cola wars of Coca Cola and Pepsi few years back. Everyone knows about the Happy Meals from McDonald's that have been there in existence for years! 

Now, as a challenger brand, #BurgerKing had to do something to shift the conversation to its own combo meals. Therefore, a few months back, they announced a range of 'Unhappy Meals' and called it Real Meals. These meals were launched in collaboration with Mental Health America to raise awareness for Mental Health Month of May. This was built on the insight that no one is happy all the time. That’s the message Burger King is trying to communicate with these meals. The “Real Meals” include the Blue Meal (feeling blue), Salty Meal, Yaaas Meal (excited), Pissed Meal and DGAF (Don’t Give a F---) Meal to celebrate "being yourself and feeling however you want to feel."

They launched these meals in special boxes and also did a campaign called #FeelYourWay, which you can watch on the YouTube link below:

https://www.youtube.com/watch?v=PjxRUEA0Tdo&t=14s

hashtag#QSR #marketing #kunalviews #challengerbrands #branding #insight #consumer #McDonalds #food #colawars

WORLD'S SMALLEST MCDONALD'S NOW OPEN!

So what is so special about the smallest McDonald's? This McDonald's, that has opened in Sweden will not serve humans but rather #bees! 
Yes, you read that right - Bees. It is aptly called McHive, having an outdoor seating, a pation, wooden panelling and two drive-thru windows well. 

Why? Honey bees have been dying at an alarming rate, with few species almost on the verge of extinction. Bees are an integral part of #nature, helping in pollination and thereby allowing nature to prosper across places. McDonald’s franchises across Sweden are taking initiatives to save bees from extinction by doing various activities and bringing awareness to people. Opening a McHive is a part of that initiative. 

This is an example of businesses caring about more things than topline and #profits.

hashtag#retail #McDonalds #kunalviews #environment #protection #conservation #QSR #restaurant

FOOD ON YOUR MIND?

Are you a foodie and do you often think about food?
Do desserts make you go weak in your knees? Does your imagination run wild and you think about food as an extension of your personality? Well, #McDonald's believes so, and they launched an outdoor and print campaign in Portugal showing different people imagining their own McFlurry with #KITKAT, #Oreo and M&Ms. The visuals, conceptualized by TBWA are colourful, whacky, eye-catching and appealing to the #Instagram loving target audience that loves posting pictures of food in unique and different ways. What are your views on this #campaign?

hashtag#marketing #branding #food #advertising #outdoor #print #QSR #mcdonalds