Do desserts make you go weak in your knees? Does your imagination run wild and you think about food as an extension of your personality? Well, #McDonald's believes so, and they launched an outdoor and print campaign in Portugal showing different people imagining their own McFlurry with #KITKAT, #Oreo and M&Ms. The visuals, conceptualized by TBWA are colourful, whacky, eye-catching and appealing to the #Instagram loving target audience that loves posting pictures of food in unique and different ways. What are your views on this #campaign?
#marketing #branding #food #advertising #outdoor #print #QSR #mcdonalds
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