#Primark, the Irish retail brand recently re-opened their flagship store in USA's King of Prussia mall in Philadelphia. They wanted to ensure that everyone visiting the mall gets to know about it in a unique and eye-catching way.
So they created gigantic #shopping bags filled with merchandise and asked employees and shoppers to carry these bags all around the mall like walking billboards, delivering their message of Amazing Fashion at Amazing Prices.
Such an #activation could not be missed by any visitor and with the number of pictures that people took of these bags, news even travelled among friends and families of those visitors.
#retail #marketing #idea #creative #advertising
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