The rivalry and battle between McDonald's and Burger King is becoming quite similar to the cola wars of Coca Cola and Pepsi few years back.
Everyone knows about the Happy Meals from McDonald's that have been there in existence for years!
Now, as a challenger brand, #BurgerKing had to do something to shift the conversation to its own combo meals. Therefore, a few months back, they announced a range of 'Unhappy Meals' and called it Real Meals. These meals were launched in collaboration with Mental Health America to raise awareness for Mental Health Month of May. This was built on the insight that no one is happy all the time. That’s the message Burger King is trying to communicate with these meals. The “Real Meals” include the Blue Meal (feeling blue), Salty Meal, Yaaas Meal (excited), Pissed Meal and DGAF (Don’t Give a F---) Meal to celebrate "being yourself and feeling however you want to feel."
They launched these meals in special boxes and also did a campaign called #FeelYourWay, which you can watch on the YouTube link below:
Now, as a challenger brand, #BurgerKing had to do something to shift the conversation to its own combo meals. Therefore, a few months back, they announced a range of 'Unhappy Meals' and called it Real Meals. These meals were launched in collaboration with Mental Health America to raise awareness for Mental Health Month of May. This was built on the insight that no one is happy all the time. That’s the message Burger King is trying to communicate with these meals. The “Real Meals” include the Blue Meal (feeling blue), Salty Meal, Yaaas Meal (excited), Pissed Meal and DGAF (Don’t Give a F---) Meal to celebrate "being yourself and feeling however you want to feel."
They launched these meals in special boxes and also did a campaign called #FeelYourWay, which you can watch on the YouTube link below:
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