NAPKINIZED

Why waste paper when you can have dual utility to it? This is the clear insight on which KFC is working in the markets of UAE and Lebanon.

They have converted their receipts, menus and even paper bags into a material that can then be used a napkin!

All of this material comes with the words NAPKINIZED so that consumers know what to do with it beyond its obvious use.

The receipts and menus use a special UV printer machine with bio-degradable and eco-friendly ink, so that after you have read them, you can easily use it to wipe your face or hands.

I hope that this does not stay limited to just these markets. It is a brilliant idea that needs to scaled up across all KFC restaurants worldwide and potentially by other QSR brands too. 

Image credits: bandt.com.au

KITKAT - AN ORIGAMI BREAK!

#KITKAT has announced plans to replace its plastic wrappers with recyclable paper wrappers in Japan, which can then also be turned into #origami creations.

Having worked on this iconic #brand for six years, I can say that this is a great initiative for a number of reasons:

 By replacing plastic with paper, #Nestle is staying true to its #sustainability commitment in tackling a world-wide problem.

 Through origami, KITKAT is becoming an even more integral part of the Japanese culture, which is the biggest market for the brand. KITKAT sounds similar to the Japanese words Kitto Katto, which translates to ‘You will surely win’ - the reason the brand has become so close to Japanese hearts.

 This launch is yet another extension of the brand and its #purpose of doing good for the planet and for individuals and families.

 It allows the brand to stay true to its positioning of ‘Have A Break, Have a KITKAT’ because now, consumers can have a break while eating a KITKAT and even after that once the #chocolate has been consumed.

https://www.independent.co.uk/life-style/food-and-drink/kitkat-japan-nestle-plastic-packaging-paper-wrapper-origami-cranes-waste-a9057356.html

#FMCG #CPG #innovation #packaging #kunalviews #recyle #sustainable #marketing 

CELEBRATING 200 YEARS

Collins Stationery, a Scottish brand of stationery just achieved the milestone of celebrating 200 years of being in existence. 

To commemorate this occasion, the company came out with a commercial, walking people through its origins, its history and key achievements. It is a beautiful film, created through hand animation, using only #paper as a medium to tell the entire story. 

The work was done by the #advertising agency Superunion, Singapore, and it just goes to show the power of simplicity and powerful #storytelling.

                                      #communications #history #creativity #simplicity #brand

SAY YES TO YES!

hashtag#Nestlé has announced the launch of its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time a #confectionery bar has been packaged in paper using a high-speed flow wrap technology. Being part of the Nestle's confectionery team in my previous role, I have seen this project come to life from close quarters and have been witness to the discussions and challenges that the teams were facing. Today, seeing its launch, I feel happy and proud for the work that a lot of my ex-colleagues did and I want to congratulate them for this accomplishment!

Nestle Launches Yes in Paper Packaging

                                                #packaging #FMCG #cpg