KITKAT - AN ORIGAMI BREAK!

#KITKAT has announced plans to replace its plastic wrappers with recyclable paper wrappers in Japan, which can then also be turned into #origami creations.

Having worked on this iconic #brand for six years, I can say that this is a great initiative for a number of reasons:

 By replacing plastic with paper, #Nestle is staying true to its #sustainability commitment in tackling a world-wide problem.

 Through origami, KITKAT is becoming an even more integral part of the Japanese culture, which is the biggest market for the brand. KITKAT sounds similar to the Japanese words Kitto Katto, which translates to ‘You will surely win’ - the reason the brand has become so close to Japanese hearts.

 This launch is yet another extension of the brand and its #purpose of doing good for the planet and for individuals and families.

 It allows the brand to stay true to its positioning of ‘Have A Break, Have a KITKAT’ because now, consumers can have a break while eating a KITKAT and even after that once the #chocolate has been consumed.

https://www.independent.co.uk/life-style/food-and-drink/kitkat-japan-nestle-plastic-packaging-paper-wrapper-origami-cranes-waste-a9057356.html

#FMCG #CPG #innovation #packaging #kunalviews #recyle #sustainable #marketing 

MAKE IT COUNT!

In the current digitally connected world, it is quite easy to think that we are establishing connections and building relationships without even having a face to face conversation. Despite the advent of technology, nothing comes close to a personal interaction because, that is when people feel close to each other, and cared for. With these thoughts in mind, I just crafted a few lines: 

Phone calls couldn't do much, 
What you could achieve through touch. 

You could gift them the best mugs, 
But the most happiness only came through hugs. You can promise them a treat, 
But what they want is to meet. Doing a phone call is nothing but a ploy, 
If you can't be there to share their sorrow and joy. Congratulations should be given by a pat on back, 
Not by a cold message through Slack. Apologies are messages said with emotion, 
Not a WhatsApp message with an emoticon. Nothing works better than a smile, 
Don't be lazy and walk that extra mile. Building a relationship takes some time, 
Meeting people in person is not a crime. Don't drop an email, meet face to face. 
Don't be busy in your inbox, life isn't a race. hashtag#poetry #poem #kunalviews #success #corporate #technlogy #break #connection #personal #relationships