HAVE A BREAK, HAVE A KITKAT YOGHURT SAKE!

#Japan is known for introducing exotic flavours of KitKat every year and a lot of those flavours may not even be accepted beyond the island, but these innovations drive the brand in Japan in a big way.

Their recent launch is KitKat Yoghurt Sake, which is an extension to the Sake KitKat that was launched in 2016. This new variant is in collaboration with former Japanese soccer star and now accomplished sake connoisseur Hidetoshi Nakata, who is bringing this special sake combination - rice wine made with super rich Jersey yoghurt into the chocolate world.

As a #chocolate lover and a KitKat fan, you may or may not be comfortable with the idea of seeing #KitKat in such a unique flavour, however the Japanese consumer will be paying a premium price for these chocolates coming in an eye-catching sky-blue packaging.

If you are a tourist traveling to Japan anytime soon, these alcoholic Kitkats might be something you want to add to your souvenir list.

If you want to know how KitKat become such a big craze in Japan, then this NY Times article would be the perfect place to start. Be prepared to be surprised and shocked.

https://www.nytimes.com/interactive/2018/10/24/magazine/candy-kit-kat-japan.html

DONATE YOUR WORDS

hashtag#Cadbury has launched limited edition Dairy Milk packs in UK with no words on the front of the pack. They have partnered with Age UK to support loneliness in the older generation. Research found 4.5 million older people felt lonely in later life because people don't talk to them. The campaign 'Donate Your Words' will donate 30p to the charity for every limited edition bar sold. The initiative is to encourage people to recognize and speak to older people in their communities. The #launch is also supported with a film that tells stories of older people who feel alone. It is quite obvious that only #brands that have strong icons and colours can pull something like this without the fear of whether #consumers would recognize the brand or not.

KITKAT - AN ORIGAMI BREAK!

#KITKAT has announced plans to replace its plastic wrappers with recyclable paper wrappers in Japan, which can then also be turned into #origami creations.

Having worked on this iconic #brand for six years, I can say that this is a great initiative for a number of reasons:

 By replacing plastic with paper, #Nestle is staying true to its #sustainability commitment in tackling a world-wide problem.

 Through origami, KITKAT is becoming an even more integral part of the Japanese culture, which is the biggest market for the brand. KITKAT sounds similar to the Japanese words Kitto Katto, which translates to ‘You will surely win’ - the reason the brand has become so close to Japanese hearts.

 This launch is yet another extension of the brand and its #purpose of doing good for the planet and for individuals and families.

 It allows the brand to stay true to its positioning of ‘Have A Break, Have a KITKAT’ because now, consumers can have a break while eating a KITKAT and even after that once the #chocolate has been consumed.

https://www.independent.co.uk/life-style/food-and-drink/kitkat-japan-nestle-plastic-packaging-paper-wrapper-origami-cranes-waste-a9057356.html

#FMCG #CPG #innovation #packaging #kunalviews #recyle #sustainable #marketing