HAVE A BREAK, HAVE A KITKAT YOGHURT SAKE!

#Japan is known for introducing exotic flavours of KitKat every year and a lot of those flavours may not even be accepted beyond the island, but these innovations drive the brand in Japan in a big way.

Their recent launch is KitKat Yoghurt Sake, which is an extension to the Sake KitKat that was launched in 2016. This new variant is in collaboration with former Japanese soccer star and now accomplished sake connoisseur Hidetoshi Nakata, who is bringing this special sake combination - rice wine made with super rich Jersey yoghurt into the chocolate world.

As a #chocolate lover and a KitKat fan, you may or may not be comfortable with the idea of seeing #KitKat in such a unique flavour, however the Japanese consumer will be paying a premium price for these chocolates coming in an eye-catching sky-blue packaging.

If you are a tourist traveling to Japan anytime soon, these alcoholic Kitkats might be something you want to add to your souvenir list.

If you want to know how KitKat become such a big craze in Japan, then this NY Times article would be the perfect place to start. Be prepared to be surprised and shocked.

https://www.nytimes.com/interactive/2018/10/24/magazine/candy-kit-kat-japan.html

FRESH OFF THE PRESS

Today, on 18th Sept 2019, the city of Mumbai woke up to a unique print #innovation in the daily issue of Mumbai Mirror newspaper. 

The front page of the tabloid had its masthead reversed and there was a small text below it that read 'Use a mirror to read this page'.

The front-page ad then showed a beautiful black and white image of one of the iconic buildings of Mumbai, standing peacefully in the middle of the Arabian Sea.

The sign off line at the bottom of the page (reverse image) says 'Mirroring the City of Dreams', which is perfectly apt for #MumbaiMirror.

What is brilliant is that the entire city was divided into zones basis the seven islands of Mumbai, and each zone then received a different edition of the paper with a different iconic building (Gateway of India, Siddhi Vinayak, CST, etc.) on the front page. The buildings would resonate with anyone who lives in Mumbai.

The entire concept has been done by Wunderman Thompson (formerly #JWT), and the campaign is a part of the video series that showcase the journey from Bombay to Mumbai from the eyes of its citizens who have seen the transformation.

The art of the #print ads is beautiful and the innovation catches you by a pleasant surprise!

Here are all of them together once again: