HAVE A BREAK, HAVE A KITKAT YOGHURT SAKE!

#Japan is known for introducing exotic flavours of KitKat every year and a lot of those flavours may not even be accepted beyond the island, but these innovations drive the brand in Japan in a big way.

Their recent launch is KitKat Yoghurt Sake, which is an extension to the Sake KitKat that was launched in 2016. This new variant is in collaboration with former Japanese soccer star and now accomplished sake connoisseur Hidetoshi Nakata, who is bringing this special sake combination - rice wine made with super rich Jersey yoghurt into the chocolate world.

As a #chocolate lover and a KitKat fan, you may or may not be comfortable with the idea of seeing #KitKat in such a unique flavour, however the Japanese consumer will be paying a premium price for these chocolates coming in an eye-catching sky-blue packaging.

If you are a tourist traveling to Japan anytime soon, these alcoholic Kitkats might be something you want to add to your souvenir list.

If you want to know how KitKat become such a big craze in Japan, then this NY Times article would be the perfect place to start. Be prepared to be surprised and shocked.

https://www.nytimes.com/interactive/2018/10/24/magazine/candy-kit-kat-japan.html

COCA COLA WELCOMES CHERRY BLOSSOM SEASON

#Japan is extremely popular for its cherry blossom (sakura) trees which announce the arrival of spring. These trees bloom for a period of two weeks in different parts of the country and locals as well as foreign tourists flock to those places to witness this magic come to life. 

Since 2017, Coca Cola has been celebrating this season with the launch of specially designed aluminium bottles. Continuing its tradition, this year also, Coca Cola has launched a new set of specially designed, beautifully decorated, limited edition cherry blossom bottles. 

This year’s design and layout shows sakura-tree branches and artfully depicts falling petals as well as cherry blossoms in different stages.

This is yet another example of Coca Cola integrating the local culture into its strategy and seamlessly becoming a part of that culture. 

The image below shows the different packaging of Coca Cola over the years. 

Retail: Starbucks opens its biggest store in the world

In a time, when #brands are struggling with their retail space, trying to maximize their returns per square foot and wondering whether brick and mortar still makes sense in the digital world, #Starbucks defies all convention and goes forward with a massive store launch in #Tokyo.

 It is not yet another cafe, but rather a #retail theater! It's an experience, and the moment you give #consumers not just a physical product but also an emotional experience, you have a winner on your hands. 

Calling it a 'Roastery' is a way to premiumize the Starbucks brand further. It not only acts as a brand amplifier but also as an #innovation lab where new menus, products and designs can be tested out before being rolled out at a larger scale.

The #coffee space will continue to get more exciting! 

You can read all about it the link below:

Starbucks opens it biggest store in Tokyo