Who says that a search engine should only be there to help you in your searches? When the purpose of your brand is to bring convenience to the lives of your consumers, you do not remain a search engine anymore.
#Google comes up with an emotional tearjerker of an ad to showcase the capabilities of its Google Assistant. This ad shows an 85 year old gentleman who has lost his wife and is now trying to remember her and the special memories that he had with her, using the help of the voice-controlled Google Assistant.
The ad goes on to show how Google Assistant can come to the aid of the elderly people in remembering things as well as experiences. It can also be of use to people suffering from dementia.
This story is based on a real story of a grandfather of a #Google employee and the character Loretta is inspired from his grandmother. They used facts from his real life to create the plot and the storyline. In fact, even the voice-over in the ad is from the real grandfather!
The entire ad has been created in-house without the help of any external agency.
Enjoy this powerful and touching film that will either give you goosebumps or tears.
