BEFORE ALEXA

Few days back, I had posted about the new #Google ad that was rolled out during the #SuperBowl. If you haven’t seen the ad as yet, then I insist that you take the time to see it.

https://www.youtube.com/watch?v=6xSxXiHwMrg

In this voice-enabled assistants segment, how could Amazon stay behind. They also came up with a gem of an ad during the Super Bowl featuring the couple Ellen DeGeneres and Portia de Rossi, where Ellen wonders what people did #BeforeAlexa.

The ad then goes into various scenarios and situations of how people acted and behaved before the world of Alexa by showing actual people whose name begins with the letters A and L. 

The ad is quite funny and it seems that Google and #Amazon chose two different emotions of a spectrum to launch their communication. It is quite a contrast to watch the two ads one after the other. 

The Alexa ad is doing very well and has already garnered 61 million views on #YouTube from Amazon’s channel and another 1.2 Million views on TheEllenShow channel, showing the power of good content.

GOOGLE REMEMBERS LORETTA

Who says that a search engine should only be there to help you in your searches? When the purpose of your brand is to bring convenience to the lives of your consumers, you do not remain a search engine anymore. 

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#Google comes up with an emotional tearjerker of an ad to showcase the capabilities of its Google Assistant. This ad shows an 85 year old gentleman who has lost his wife and is now trying to remember her and the special memories that he had with her, using the help of the voice-controlled Google Assistant. 

The ad goes on to show how Google Assistant can come to the aid of the elderly people in remembering things as well as experiences. It can also be of use to people suffering from dementia. 

This story is based on a real story of a grandfather of a #Google employee and the character Loretta is inspired from his grandmother. They used facts from his real life to create the plot and the storyline. In fact, even the voice-over in the ad is from the real grandfather!

The entire ad has been created in-house without the help of any external agency. 

Enjoy this powerful and touching film that will either give you goosebumps or tears.