Wednesday, February 5, 2020

BEFORE ALEXA

Few days back, I had posted about the new #Google ad that was rolled out during the #SuperBowl. If you haven’t seen the ad as yet, then I insist that you take the time to see it.


In this voice-enabled assistants segment, how could Amazon stay behind. They also came up with a gem of an ad during the Super Bowl featuring the couple Ellen DeGeneres and Portia de Rossi, where Ellen wonders what people did #BeforeAlexa.

The ad then goes into various scenarios and situations of how people acted and behaved before the world of Alexa by showing actual people whose name begins with the letters A and L. 

The ad is quite funny and it seems that Google and #Amazon chose two different emotions of a spectrum to launch their communication. It is quite a contrast to watch the two ads one after the other. 

The Alexa ad is doing very well and has already garnered 61 million views on #YouTube from Amazon’s channel and another 1.2 Million views on TheEllenShow channel, showing the power of good content.

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