They say, you cannot unsee something after you have seen it.
The Coca-Cola Company is pushing the pedal in its new outdoor and print campaign in Europe, where they are relying on the strength of consumer memory.
The company is putting the Coca Cola logo on different platforms in the same font and angle as how it appears on their bottles.
The line above every ad reads 'Feel It' and that line triggers the mind to visualize the bottle without the bottle being there!
This is an idea by #Publicis where they have gone ahead and leveraged the visual icons of the #Coke brand - the red colour, the font and the iconic bottle.
It is a great example of how consistency of certain elements around your #brand play a big role in brand building. Go ahead and see all three pictures and I am sure that you will also feel the bottle.
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