Yesterday, I came across a little collection of #Evian bottles in the supermarket 🛒
While it brought a smile to my face, it also got me thinking on the strategy and logic behind these specially designed and packaged bottles 🍶
Some of my hypotheses of the rationale behind their launch are:
1. Shelf stand out: It goes without saying that these bottles stood out from all the other bottle brands on the shelf 🔍
2. Price value equation: Evian water is priced higher than the other bottles in the market. Other than the quality of the water, this kind of unique #packaging also helps in justifying the high price 💶
3. Increased consumption: A bottle design like this induces you to drink more water which is not only healthy for you but also healthier for Evian's business 💰💰
4. Getting children excited for water: If parents are looking ways to get their children to drink more water instead of other drinks, then a fun packaging like this can play a key role 🔐
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