DIVERSITY AND INCLUSION

Across the world, skin colour has always been one of the factors leading to bias and discrimination.

Societies and companies have evolved a lot and made #diversity and #inclusion a core part of their agenda. However, there is still a lot more to be done. 

Sometimes, some of the simplest products around us can play a key role in celebrating diversity and inclusion. Tesco in UK realised that and has come forward and launched a range of plasters to match the different skin colours in order to reflect racial and ethnic diversity. 

Tesco will now offer three options - light, medium and dark across all their 740 stores as well as online. No other supermarket had ever done this before, so it is a first.

Kudos to Tesco for taking this opportunity forward. 

CUTE WATER BOTTLES

Yesterday, I came across a little collection of #Evian bottles in the supermarket 🛒

While it brought a smile to my face, it also got me thinking on the strategy and logic behind these specially designed and packaged bottles 🍶

Some of my hypotheses of the rationale behind their launch are:

1. Shelf stand out: It goes without saying that these bottles stood out from all the other bottle brands on the shelf 🔍

2. Price value equation: Evian water is priced higher than the other bottles in the market. Other than the quality of the water, this kind of unique #packaging also helps in justifying the high price 💶

3. Increased consumption: A bottle design like this induces you to drink more water which is not only healthy for you but also healthier for Evian's business 💰💰

4. Getting children excited for water: If parents are looking ways to get their children to drink more water instead of other drinks, then a fun packaging like this can play a key role 🔐