Tuesday, February 11, 2020

BRANDS OF THE AUTOMOTIVE WORLD

If you have ever wondered which car brand comes from which company, then the infographic below can act as a ready reckoner. 

However, do remember that this is the reality today. It may not have been the case in the past and it may not necessarily remain true in the future. 

Let me explain by taking the example of Jaguar brand:
  • Jaguar started as a brand in 1922 under the ownership of S. S. Cars Limited made in association with Standard Motor Co.
  • The company became Jaguar cars in 1945. 
  • In 1966, it merged with another company and became renamed as British Motor Holdings (BMH). 
  • Two years later, another merger led Jaguar to become a part of British Leyland. 
  • In the year 1990, Ford acquired the Jaguar brand and retained it till 2008 
  • In 2008, Tata Motors bought Jaguar and Land Rover from Ford. 
So it doesn't take long for brands to change hands and then sit under a different roof.


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