#Japan is extremely popular for its cherry blossom (sakura) trees which announce the arrival of spring. These trees bloom for a period of two weeks in different parts of the country and locals as well as foreign tourists flock to those places to witness this magic come to life.
Since 2017, Coca Cola has been celebrating this season with the launch of specially designed aluminium bottles. Continuing its tradition, this year also, Coca Cola has launched a new set of specially designed, beautifully decorated, limited edition cherry blossom bottles.
This year’s design and layout shows sakura-tree branches and artfully depicts falling petals as well as cherry blossoms in different stages.
This is yet another example of Coca Cola integrating the local culture into its strategy and seamlessly becoming a part of that culture.
The image below shows the different packaging of Coca Cola over the years.
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