FEEL IT

They say, you cannot unsee something after you have seen it. 

The Coca-Cola Company is pushing the pedal in its new outdoor and print campaign in Europe, where they are relying on the strength of consumer memory.

The company is putting the Coca Cola logo on different platforms in the same font and angle as how it appears on their bottles.

The line above every ad reads 'Feel It' and that line triggers the mind to visualize the bottle without the bottle being there! 

This is an idea by #Publicis where they have gone ahead and leveraged the visual icons of the #Coke brand - the red colour, the font and the iconic bottle.

It is a great example of how consistency of certain elements around your #brand play a big role in brand building. Go ahead and see all three pictures and I am sure that you will also feel the bottle.

COCA COLA WELCOMES CHERRY BLOSSOM SEASON

#Japan is extremely popular for its cherry blossom (sakura) trees which announce the arrival of spring. These trees bloom for a period of two weeks in different parts of the country and locals as well as foreign tourists flock to those places to witness this magic come to life. 

Since 2017, Coca Cola has been celebrating this season with the launch of specially designed aluminium bottles. Continuing its tradition, this year also, Coca Cola has launched a new set of specially designed, beautifully decorated, limited edition cherry blossom bottles. 

This year’s design and layout shows sakura-tree branches and artfully depicts falling petals as well as cherry blossoms in different stages.

This is yet another example of Coca Cola integrating the local culture into its strategy and seamlessly becoming a part of that culture. 

The image below shows the different packaging of Coca Cola over the years. 

SMART BOTTLE CAP

As the world is moving to personalized #nutrition, how can personalized hydration be behind?

Danone has introduced smart bottle cap Coach2o that can easily fit on their Spanish mineral water brand Font Vella and track water intake and coach consumers towards adequate hydration.

Once the cap has been placed on the bottle, the user can pair it with the Coach2o app, that will then automatically measure the user’s water consumption. 

The smart bottle cap tracks how much water the individual has had and emits a blinking light, reminding him/her to hydrate again. This has been made possible by the technology developed by Danone’s partner, water.io.

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#Danone says that this is the first device to track water intake and it is being test marketed in Spain before being scaled up. 

Quite an effective and cool #innovation. Let's see how it delivers on business. 

                                   #kunalviews #water #solution #idea

BEER IN PAPER BOTTLES

With the focus increasing towards protecting the environment and coming up with #sustainable options, paper #packaging will be one of the hottest trends of 2020. Few days back, Carlsberg Group unveiled two prototypes of their green fibre beer bottles in paper packaging. These bottle are made from sustainably sourced bio-based wood fibres. These are not the final designs and there is still work to be done, but it is a great progress that the company has made since the time they started working on this idea in 2015. 

They are not the only ones working on paper bottles. Other companies like Coca Cola, Absolut and L'oreal have come together with Carlsberg to form a paper bottle community. It is a joint venture called #Paboco. So keep watching this space as the excitement and announcements will increase in the months ahead!

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