'Time is money' is an aphorism that was coined by Benjamin Franklin two centuries ago. It seems that IKEA Group is keen to prove it to its consumers .
In UAE, #Ikea gave consumers the opportunity to pay for their goods using time as a currency! Yes, that is right.
Most Ikea stores are located far from the city centres and it takes lot of time for #consumers to reach the store. This is a pain point for consumers. Ikea understood this consumer insight and converted it into a delight for them.
How?
Ikea put a certain time value to every item in their store. Consumers had the option of paying for those goods, using the time that they had spent in reaching the store.
Check out this video to see more.
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