100 WOMEN OF THE YEAR

As we all know, Sunday, 8th of March will be celebrated as International Women's Day worldwide. This day means different things in different parts of the world. It ranges from being a public holiday in some countries to being largely ignored elsewhere. In some places, it is a day of protest; in others, it is a day that celebrates womanhood.

The earliest Women's Day, called National Woman's Day, was held on February 28, 1909, in New York City. In 1914 International Women's Day was held on March 8 in Germany, which was a Sunday, and now it is always held on March 8 in all countries.

Although the cover of #TIME magazine features many prominent personalities regularly, it did not always feature women who were creating an impact and bringing a change.

So this year, the TIME magazine went into the history of the last 100 years to showcase a woman in each year that did something of prominence in that year but did not necessarily get her credit and due. 

The gif is a beautiful journey from 1920 to 2020 showing women from across the globe who mattered!

                                                           GIF Credit: TIME

BUY WITH YOUR TIME

'Time is money' is an aphorism that was coined by Benjamin Franklin two centuries ago. It seems that IKEA Group is keen to prove it to its consumers .

In UAE, #Ikea gave consumers the opportunity to pay for their goods using time as a currency! Yes, that is right. 

Most Ikea stores are located far from the city centres and it takes lot of time for #consumers to reach the store. This is a pain point for consumers. Ikea understood this consumer insight and converted it into a delight for them. 

How?

Ikea put a certain time value to every item in their store. Consumers had the option of paying for those goods, using the time that they had spent in reaching the store. 

Check out this video to see more.