BEFORE ALEXA

Few days back, I had posted about the new #Google ad that was rolled out during the #SuperBowl. If you haven’t seen the ad as yet, then I insist that you take the time to see it.

https://www.youtube.com/watch?v=6xSxXiHwMrg

In this voice-enabled assistants segment, how could Amazon stay behind. They also came up with a gem of an ad during the Super Bowl featuring the couple Ellen DeGeneres and Portia de Rossi, where Ellen wonders what people did #BeforeAlexa.

The ad then goes into various scenarios and situations of how people acted and behaved before the world of Alexa by showing actual people whose name begins with the letters A and L. 

The ad is quite funny and it seems that Google and #Amazon chose two different emotions of a spectrum to launch their communication. It is quite a contrast to watch the two ads one after the other. 

The Alexa ad is doing very well and has already garnered 61 million views on #YouTube from Amazon’s channel and another 1.2 Million views on TheEllenShow channel, showing the power of good content.

YOUTUBE BRINGS SHOPPING TO MOBILE

With a huge user base of people coming to #YouTube through their #mobiles for product reviews, unboxing videos, consumer reactions, bringing shopping ads to YouTube's mobile app seems like a logical thing.

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#Google understands the power of their channel and have started serving shopping ads so that users do not have to go out of their website to search for the product that they like. 

The shopping ads, a carousel of clickable  consumer products, will appear on the mobile home screen and search results page.

It will be interesting to see whether brands can select where to appear or it would be driven through YouTube's own algorithm. 

I am also wondering the revenue sharing model on this between brands, ecommerce websites, YouTube and even the #content creators.

Can anyone shed more light on it?

BACARDI - BEAT MACHINE

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Advertising on a social media platform is one thing, but leveraging its hidden features to engage with your consumers is a completely different thing. 

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#Bacardi USA smartly used YouTube and its keyboard shortcuts to create a Beat Machine for the song 'Make it Hot', where users could play with the sound, remix it as per their own liking and create their own customized version with different effects. 

It is a great example of experiential marketing where consumers are engaging and interacting with the brand, feeling like musicians and sound artists through the hackvertising approach that Bacardi has taken. 

Check out the video to see what can be done through this hack.

Video Credit: Bacardi USA

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