With a huge user base of people coming to #YouTube through their #mobiles for product reviews, unboxing videos, consumer reactions, bringing shopping ads to YouTube's mobile app seems like a logical thing.
#Google understands the power of their channel and have started serving shopping ads so that users do not have to go out of their website to search for the product that they like.
The shopping ads, a carousel of clickable consumer products, will appear on the mobile home screen and search results page.
It will be interesting to see whether brands can select where to appear or it would be driven through YouTube's own algorithm.
I am also wondering the revenue sharing model on this between brands, ecommerce websites, YouTube and even the #content creators.
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