When you want to explain big issues, you should not make the topic complex. Instead you should simplify it so that everyone can understand it.
This is exactly what ExxonMobil did with a series of films under their campaign on 'Miniature Science', where they explained in a very simple way, extremely complex topics like:
- Growing algae for Biofuels
- Using landfill gas for Energy
- Power Plant Conversion
- Algae-fueled Engines
BBDO Worldwide worked on the campaign in USA and came up with a series of four films. Each one is easy enough for a school science student to understand. The treatment and the music of all four films have been kept consistent to build a strong connection to the brand and the campaign. This is such a great example of how communication should be done!
I am sharing one of the films 'Growing algae for biofuels' here:
However, if you want to see the other films, then the links are:
-> Using landfill gas for Energy
->Algae-fueled Engines
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